About 2017-07-11T21:28:57+00:00

WE ARE TRUEHEART

We are a team of creative strategists, experienced producers, compelling writers, visionary directors, special event artisans, marketing experts and media gurus. We are committed to utilizing our talent and expertise to make the world a better place, which is why every project we produce has a deserving cause at its core.

Our parties have a purpose, our campaigns are unforgettable and we help our clients leave a lasting impression.

WE ARE TRUEHEART

We are a team of creative strategists, experienced producers, compelling writers, visionary directors, special event artisans, marketing experts and media gurus.

We are committed to utilizing our talent and expertise to make the world a better place, which is why every project we produce has a deserving cause at its core.

Our parties have a purpose, our campaigns are unforgettable and we help our clients leave a lasting impression.

FOUNDING PARTNERS

Trueheart is a full-service creative agency specializing in the production of exceptional events, talent outreach, global media awareness campaigns and the creation of digital content. Trueheart is renowned for their parties with a purpose and for connecting celebrities with great causes to raise millions of dollars for deserving non-profits. 

The company is the venture of husband and wife dynamic duo Scott and Amy Malin. Amy was the Founder and President of the highly successful firm In 2 It Media, under which she produced thousands of memorable events and created hundreds of press-worthy marketing and PR campaigns during the company’s fifteen year history. Scott brings fifteen years of experience in operating successful companies in the health, nutrition and fitness space and being a produced playwright.

Amy and Scott enjoy using their talents, influence and experience to give back and make the world a better place by raising awareness and funds for deserving non-profits and donating their time to create meaningful and life changing bonds with people in need in their community.

Amy and Scott have helped to raise millions of dollars for worthy causes such as Children’s Healthcare, Pediatric AIDS, Cancer Research, Hurricane Katrina Relief, Music Education, Domestic Violence Prevention, Youth Empowerment, Hunger Relief, Protecting The Environment and Animal Rescue.

They have been honored to work with incredible clients over the years including Children’s Miracle Network Hospitals, Women’s Choice Award, Susan G. Komen of Los Angeles, Ludacris, Jessica Biel’s Make The Difference Network, Kanye West, Missy Elliott, Good Charlotte, Hoobastank, Patti Labelle, Def Jam, SPIN, Rollingstone, Children’s Hospital Los Angeles, Free The Slaves, The Make-A-Wish Foundation of America, Segerstrom Center for the Arts, Se San Diego Hotel, Life Changing Lives, This Bar Saves Lives, United Jewish Appeal, The Make-A-Wish Foundation of Orange County, LA’s Best, RettSyndrome.org, Wounded Warrior Project, Flaunt Magazine, Jacob The Jeweler, Nintendo, Bacardi and Coca-Cola.

In May 2017, Trueheart produced the star-studded Women’s Choice Award Show hosted by Meredith Vieira and which honored Sharon Stone with the Icon Award for her incredible humanitarian work. In 2016, Trueheart was proud to produce the Superheroes For Kids campaign to benefit Children’s Miracle Network Hospitals which featured Jack Black, Nick Cannon, Mark Cuban, Adam DeVine and other notable talent starring in original superhero scenes with Miracle Kids. The campaign was featured on the cover of U.S. News & World Report.